Art Movements and Type

Throughout the decades, there have been several Art and Design movements that have inspired generations of designers to create some of the most vivid layouts. All these movements come from a unique story of its own. Based on the context of the project, a suitable style is adapted to communicate the message effectively.

As part of the activity, the keyword “Sunflower“ is to be used as the focal point and the subject of the frame that is blended with the particular art movement.

1. Russian Constructivism

In the Russian constructivist style of design, letters are often arranged dynamically. They are slanting or overlapping, almost as if in motion—to capture a sense of forward momentum, inspired by industrial aesthetics and political propaganda. The “Sunflower” petals represent a poem based on Russian culture, serving as elements in the main design that convey raw energy and movement.

2. Swiss Style

The Swiss Style emphasizes order, using type and layout to create a balanced, objective aesthetic that feels timeless, modern, and universally accessible. Inspired by minimalism and functionalism, this approach avoids decoration Letters and elements are arranged with exact alignment, using sans-serif fonts and ample white space to ensure readability and visual harmony.

3. Psychedelic Movement

The Psychedelic Movement in typography is vivid, bold, and overflowing with surreal energy. Inspired by the counterculture of the 1960s, it embraces distorted letterforms, intense colours, and organic shapes that seem to pulsate and morph, often mimicking the visual effects of altered states of consciousness. The Sunflower dances in the same energy when the day is bright and sunny.

Conclusion

This project has shown me the power of typography as more than just text; it can be expressive, evocative, and functional. Throughout the project, I learned how to adapt to situations, overcome difficulties on the spot, and deliver on time.

Through Sunny, I aimed to capture not only the look but the spirit of the word "sunflower," creating a beautiful and purposeful piece.

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